Social Media Quiz Answers & Explanations

1. Social Media Marketing opens three key areas for business. These areas are:

a. Presence, Popularity, Advertising

b. Brand Perception, Presence, Conversations

c. Conversions, Brand Perception, Presence

d. Conversions, Conversations, Popularity

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Answer: C

Despite things like conversations, popularity, and advertising impacting social media, they are not core business goals that can be influenced. In addition, only a tiny portion of conversations and popularity fall within Presence and Brand Perception.

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2. Algorithms and the ongoing development of social media such as Facebook and Twitter have led to:

a. An ever-growing need to create more content targeted at different audiences

b. Decreasing organic reach with no way to recapture an audience

c. An increased need to create quality content paired with targeted paid promotions

d. Complete and utter reliance on social media sharing for any exposure

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Answer: C

Thanks to search engines, user-friendly online content, and increased consumer trust with review sites, many consumers feel comfortable researching their options online and then contacting a company for potential questions and to make a purchasing decision.

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3. As you develop concepts for your campaign that you intend to be highly shareable, which driving force is essential to inspire in your audience?

a. Knowledge, because people appreciate quality education.

b. Emotion, because posts that spark an emotional reaction are the most likely to drive shares.

c. Discount prices, because no one can ignore a great sale.

d. Internet fads, because the latest meme or viral video is great to mimic and share.

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Answer: B

While knowledge, market trends, and sales can all work well to encourage shares, the biggest factor determining which users share content is their emotional response. A Buffer study highlights that shared content that evokes a very emotional response is shared more than twice as much as content that creates only "some" emotional response and ten times more often than content that generates only a "little" emotional response.

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4. Media interactions on social networks offer a powerful method of reaching your target audience. What are 3 ways in which storytelling aids in influencing and eventually swaying consumer perceptions?

a. Storytelling helps build awareness, reduce call center costs, and create evangelists.

b. Storytelling taps into consumer emotions build credibility and improve recall among those who engage with campaigns.

c. Storytelling improves search engine ranking, lowers email costs, and drives immediate conversions.

d. Storytelling reduces your content marketing workload, lessens the need for video production, and increases traffic.

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Answer: B

Storytelling is one of the most effective techniques for eliciting emotional responses from customers. It additionally enables you to provide evidence of your credibility due to the fact that clients are more likely to relate to content provided in a narrative format. Storytelling, as a method of learning about a subject, improves an individual's recall of information.

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5. Most digital marketers would agree that one of the most effective places to find consumer-driven story ideas is:

a. By working with your conversation-monitoring team to identify unsolicited postings by happy customers.

b. Your existing customer service and sales teams engage with customers on a regular basis.

c. Online reviews and industry-related forums.

d. All of the above.

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Answer: D

All the above choices are great ways to identify potential client-driven stories you can integrate into your storytelling mix.

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6. One of the key purposes of social media conversation monitoring is checking to see what types of things your target audience is saying about your brand or service. When we talk about measuring the volume of positive, negative, and neutral comments, we are referring to measuring:

a. Confidence levels

b. Communication

c. Sentiment

d. Happiness levels

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Answer: C

The terminology for measuring the positive versus negative opinions of a brand is "sentiment.”

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7. Much more archived articles are accessible through search engines and social media, and this has made it much easier to sell online. As a result, most direct sales teams are obsolete.

a. TRUE

b. FALSE

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Answer: B

While a growing number of prospects take the time to educate themselves online during the buying process, the need for face-to-face interaction with sales staff is still important. In fact, studies show that more than half of all prospects wish to engage directly with a sales staff during the decision-making process.

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8. Which of the following terms describes the social media metric associated with measuring how far a message spreads past its original, organic audience?

a. Expansion

b. Amplification

c. Spreadability

d. Vitality

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Answer: B

Amplification pertains to the way a message is "amplified" through the lens of different audiences. Amplifications can also be achieved through the use of paid social media placement and advertisements.

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9. Which of the following allows a wide range of triggered activities?

a. Referrals

b. Call-to-action

c. Local check-ins

d. Facebook videos

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Answer: B

Facebook has a fully integrated CTA option for Facebook Pages that allow a wide range of triggered activities.

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10. Which of the following can be shared to your Story timeline, but vanish after 24 hours?

a. Hashtags

b. Instagram Stories

c. Instagram Live

d. Instagram Direct

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Answer: C

Instagram Live recordings can be shared to your Story timeline, but vanish after 24 hours.

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