SEO Quiz Answers & Explanations

1. What HTTP response status code is used to indicate that a page was moved permanently?

a. 302
b. 200
c. 410
d. 301

Answer: D

The HTTP response status code 301 Moved Permanently can be utilized for permanent redirection which means that the links or records that return this response must be updated. The new URL must be entered within the location field in the response.

2. When crawling, which version of a webpage does Google first determine how it ranks and indexes pages?

a. Responsive version
b. Desktop version
c. Mobile version
d. Submitted version

Answer: A

Google recommends using responsive web design because it: Makes it easier for users to share and link to your content with a single URL. Helps Google's algorithms accurately assign indexing properties to the page rather than needing to signal the existence of corresponding desktop/mobile pages.

3. You're trying to determine which country is most interested in a certain keyword. What tools can you employ to determine this?

a. Google Search Console
b. Google Keyword Planner
c. Google Analytics
d. Google Trends

Answer: D

When you search for a term in Google Trends, you see a map showing areas where your term is popular. Darker shades indicate where your term has a higher probability of being searched. If you compare search terms, you see a map of the world shaded according to the term’s popularity. The color intensity represents the percentage of searches for the leading search term in a particular region. Search term popularity is relative to the total number of Google searches performed at a specific time, in a specific location.

4. What are the major benefits of using long-tail keywords?

a. They are less competitive and may have higher conversion rates.
b. Long-tail keywords are no longer relevant in today’s SEO scenario.
c. They are less granular, so you capture broader searches.
e. They are more competitive but drive significantly more traffic.

Answer: A

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.

5. It is your job to help an e-commerce giant make its website more user-friendly for search engines. They have hundreds of products on their site. What should you first do?

a. 302 redirect all product pages to URL that contains target keywords
b. Work on compressing image files
c. Recommend that they add more products
d. Register the business with a Google My Business account.

Answer: B

When it comes to making an e-commerce site more user-friendly we must understand that majority of the site consists of product pages. Hence, there will be a lot of images on the website. In order to make the loading times faster, we must start by compressing the images. It is important to note that .webp format images are recommended against jpeg or png formats.

6. When making accessible content for video What are you thinking of including?

a. Transcript
b. Thumbnail
c. Flash Player
d. Event tracking
Answer: A

A transcript of your video can have added advantages. Blind people or someone who has other impairments, or who are unable or choose not to view the video will be able to access all the information in the text. Someone who is using assistive technology, such as screen readers that allow access to an audio transcript could be able to access the exact same information in a shorter amount of time as compared to listening to the audio. This is due to the fact that skilled screen readers can improve their reading speed to a much higher rate than the pace we are used to. Transcripts are helpful to anyone on various occasions, for instance, the situation where people don't wish to sit down and go through the video but prefer to read a transcript in order to get the information they require quickly. The inclusion of a transcript makes your video more searchable because the text format of your video is more easily indexed in search engines.

7. You're working on optimizing a website that sells products for Construction. Which strategy is the most effective to increase organic traffic?

a. Buy and 301 redirect to your website?
b. Add the keyword “construction supplies” to every page.
c. Create a new blog with high-quality construction information.
d. Build inbound links.
Answer: C

Blogs are perhaps the most effective method of increasing your website's organic traffic. It allows you to go deeper than your site permits and also creates a vast catalogue of useful, personalized content that is targeted to your area of expertise. But, poorly written, spammy, or sloppy content can cause damage more than it does good. So avoid it.

8. What tool do you prefer to use to find out how many times per month a specific search term receives?

a. Google Keyword Planner
b. Google Tag Manager
c. Google Search Console
d. Google Suggest
Answer: A

Google's Keyword Planner is designed to help you in keyword research. It tells you how many times a keyword is searched, and which location was it most searched in. It is mainly for paid search, but you can analyze keywords for organic as well. It allows you to discover keywords related to your business. It's free as well.

9. Which abbreviation is used to refer to the page you will see when you search using any search engine?

d. SEM
Answer: A

A search engine results page, or SERP, is the page you see after entering a query into Google, Yahoo, or any other search engine. Each search engine's SERP design is different. SERPs tend to include organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs, and video results. In other words: You type (or say) something to Google

10. In what circumstances would it be appropriate to use 301 redirect to every page on a website?

a. When parameters are used in URLs
b. When migrating from HTTP to HTTPS
c. When launching a new redesign
d. When creating a new subdomain
Answer: B

To improve the user journey, you can ask the server to forward visits from the old URL to a new location — the new home of your piece of content — using a 301 redirect. Which in this case is HTTP to HTTPS.

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