a. Increase open rates, click rates, and reply rates.
b. Decrease spam rates.
c. Decrease deliverability rates
d. All of the above
When it comes to email there are many areas of focus beyond just opens, clicks and replies. If we can’t get the email to the customer’s inbox nothing we do after matters. Using professional email platforms and proper sending protocols will help us ensure proper delivery to the inbox and not the spam box.
a. Including only the employee’s name.
b. Including the employee's first name.
c. Identifying the brand name.
d. Sending from multiple employee accounts.
The brand name should always be included, but it's also ok to include a name for the staff.
a. Don't lose your edge!
b. Time to renew
c. Your account needs attention
d. Renew early and save 20%!
This statement offers the recipient a definite action and incentive.
a. Images quickly engage our imagination.
b. Images help guide the message of the email.
c. Images get the attention of the recipient.
d. Emails with engaging images have higher deletion rates.
Adding eye-catching images to emails will make them less likely to be deleted.
Emails have a 6 times higher chance of receiving a click-through than a tweet. Email segment subscribers are 3 times more likely to share your content through social media.
Companies should develop their own unique strategy to communicate with customers.
The length of the subject line on its own does not have any effect on open rates and click-through rates in the studies studied.
b. Word choice
c. The day email is sent
d. Relevance to the customer.
Sending relevant messages to the customer is by far the most important factor to impact open rates. This is why segmenting your email database is critical.
a. Word length and frequency
b. List size and offer
c. Specific recipients and personalized message
d. Targeted industry and the day of the week
The majority of email marketing campaigns are successful because they are personalized and relevant to their users. The data show that this is the case for subject lines and subject lines, as well.
a. The email becomes an extension of the brand and the format becomes recognizable.
b. Everything needs to be the same.
c. It isn't important.
d. Subject lines can be ignored.
Developing a consistent brand communication style helps you define your subject line and offer.
a. Adding a Video
b. Adding a Call-To-Action
c. Adding More Hyperlinks
d. Adding a Professional Signature
The best way to get a customer to take an action is to make a clear statement about what they should do next to get the benefits you are offering.
a. Waste space that could be used for marketing
b. Make a border
c. Enhance the object and draw attention to it
d. Decrease readability
White space highlights content and makes it simple to grasp.