from entrepreneurial zero to digital marketing hero.

How I Turned Shiny Object Syndrome into a High-Income Skillset.

Tell Me More
Rich Ux, CEO of Rich+Niche

I remember when I was struggling as an freelancer...

I barely had any clients. I didn't have enough money coming in so I was doing door-dash food delivery on the side.

At that time I was trying to offer some video creation services as well as the odd web design which I was only getting about $800 for. Truth be told, I was unsure of what to offer clients that they would actually pay for. I had learned a zillion different marketing techniques and tactics but how was I supposed to get paid well for all of this?

It took me about 5 years to understand what digital marketing really was and what clients actually wanted to pay for.  Ultimately, I found that they mostly needed help generating more leads and also converting those leads into customers.

They needed a proper marketing funnel. They needed a way to get strangers to know about them, like them and trust them enough to make a purchase. They also needed a lot more traffic-generating content.

People who fail at digital marketing do so because they often use the wrong tactic at the wrong time.

They don't know where their customer is in the buyer's journey so their copywriting or their Facebook Ads fall flat.

Once I learned how to help a client design, build and optimize their marketing funnel I became their greatest asset. I realized that offering this as a service was truly potent in our era.

With a working funnel, it becomes very profitable to create online content and start running digital advertising campaigns.

This is how the "full-stack marketer" came to be.

Are you ready to stack some high-income skills?

Full-Stack Digital Marketing masterclass

Achieve Mastery over Marketing Funnels, Content Creation & Digital Ads.
Become a Brand's Most Valuable Asset or Learn to Build Your Own.

Enroll Now

12 Powerful Learning Outcomes You'll Achieve from this program:

Learning Outcome #1

You'll gain a foundational understanding of how digital marketing works today.

Learning Outcome #2

You'll learn how to develop a complete online user experience so customers convert with ease.

Learning Outcome #3

You'll learn high-impact copywriting frameworks that you can deploy on your sales pages.

Learning Outcome #4

You'll learn both the art and the science of digital marketing and how to build brands online.

Learning Outcome #5

You'll learn how to build end-to-end marketing campaigns that  that you can turn on like a faucet.

Learning Outcome #6

You'll learn the basics of building websites on Wordpress and Webflow and you won't need to know any "coding".

Learning Outcome #7

You'll learn which tools you need to build funnels and create content that don't cost an arm and a leg.

Learning Outcome #8

You'll learn the perfect recipe for high-converting lead magnets and how to deploy them on high-converting squeeze pages.

Learning Outcome #9

You'll learn how to build your email list and take advantage of automation to help you scale your efforts online.

Learning Outcome #10

You'll learn how to setup Google Analytics and track your traffic and funnel results with ease.

Learning Outcome #11

You'll learn how to make high-impact funnel optimizations to watch your conversions soar.

Learning Outcome #12

You'll learn the secrets to creating high-converting Facebook Ads with little-known split-testing methodologies.

If your future is freedom, then high-income skills like Funnel Building, Content Creation and Digital Advertising are critical assets.

The Full-Stack Digital Marketing Masterclass Curriculum:

Digital Marketing Theory

  • Classical Marketing Theory
  • The 4 P's of Marketing
  • Internet Branding
  • Minimally Viable Products
  • Digital Marketing 101

Designing Funnels

  • Funnel Design Theory
  • Funnel Design Process
  • Project Discovery
  • Muse Design
  • Escape & Arrival
  • User Experience (UX)
  • 8-Step Customer Journey
  • Marketing Funnel System Design
  • Funnel Visualization

Building a Website

  • Buying Domains
  • DNS Settings
  • Web Hosting 101
  • Installing a Wordpress Site
  • Installing a Wordpress Theme
  • Best Wordpress Plugins

Lead Magnets

  • What is a lead magnet?
  • 8 Keys to a Perfect lead Magnet
  • Pain Killers vs Vitamins
  • Escape & Arrival
  • Before and After Copywriting
  • The Best Friend Method
  • Making Lead Magnets in Canva
  • Lead Magnet Delivery

Copywriting That Works

  • Writing for Reptiles
  • Squeeze Page Copy
  • How to Write Headlines
  • Benefits Not Features
  • The Call-To-Action

Creating Landing Pages

  • How to set the squeeze page
  • Simple Mobile Friendly Layouts
  • Easy Image Mockups
  • How to Embed Forms

Email Marketing

  • Using a tool like Mailchimp
  • Audience and Lists
  • Your First Automated Email
  • Embedding Forms
  • Thank You Page Redirections
  • How to Test the System
  • Multi Email Automation

Google Analytics

  • Google Analytics Walkthrough
  • How to Gain Data-Driven Insights
  • Setting up Conversion Goals

Conversion Rate Optimization

  • Funnel Science
  • How to Optimize for Optins
  • How to Optimize for Email Open
  • How to Optimize for Email Clicks
  • How to Optimize for Purchases
  • CRO Exercises
  • Sales Page Development SOP

Online Traffic Sources

  • Organic Search Traffic (SEO)
  • Paid Traffic
  • Referral Traffic
  • Direct Traffic
  • Social Traffic
  • Traffic Strategy 101

Offering Funnels as a Service

  • Project Management Tips
  • Kartra vs Wordpress
  • Walkthrough my kartra Account
  • How to sell funnels as a service

Digital Advertising Theory

  • The Holy Grail of Digital Mktg
  • The 4'm of every campaign
  • Lead Gen Strategies
  • Custom Audiences
  • Conversion Tactics
  • Awareness Strategies
  • Messenger Ads & Chat Bots

Facebook Ads

  • Setting up FB Business Manager
  • Setting up a Tracking Pixel
  • Using Custom Conversions
  • Defining Target Audiences
  • Facebook Ads vs Google Adwords

Your First FB Ad Campaign

  • Project SOP Overview
  • Writing a Campaign Brief
  • Campaign Visualization
  • Developing Your Ad Media
  • Holy Grail Optimization
  • Campaign Reporting

Content Marketing Theory

  • The Basics of Content Marketing
  • What is Thought Capital
  • Content Marketing as a Service
  • Brand Guidelines
  • Video in a Social World
  • Content Creation Systems

Content Creation Process

  • Content Planning
  • Content Creation Framework
  • Content Writing and Editing
  • Image Design Techniques
  • Audiograms
  • Video Clip Highlights

Platform Best Practices

  • YouTube Best Practices
  • Twitter Best Practices
  • Instagram Best Practices
  • Podcast Best Practices
  • Linkedin Best Practices

Tools of the Trade

  • Notion Content Management
  • Canva Media Creation
  • Hypefury Twitter Growth
  • Planoly Instagram Growth
  • Descript Text-Based Video Editor
  • Publer Low Cost Social Mgmt
  • Veed Video Wrappers & Captions

No-Code Web Development

  • Building on Wordpress
  • Building on Webflow
  • The basics of SEO

The only digital marketing training you'll ever need.

The Masterclass is designed to teach you a complete agency-level workflow that you can package and sell or utilize to build your own brand, funnel and traffic source.

Designed by a marketer for marketers, The Rich+Niche Brand Builder workbook.

You'll be getting access to high quality project development worksheets that you can use to walk yourself through the entire funnel & brand building process.

Become a brand's most valuable asset or build your own with a 3-step formula for brand building success.

By understanding Funnels, Content and Advertising you will become a magnet for brands and their money. They will desire to work with you. They will value you and recommend you to others. The full-stack skillset is invaluable.

1. Understand how a funnel is used to create a complete, leak-proof, User Experience (UX).

Stop learning 'tactics' and 'hacks' and learn how to build the complete 8-step customer journey, user experience which will make your sales funnel friction free.

2. Learn how to attract people to your funnel with organic content marketing on every major platform.

You cannot build a brand with advertising. You must first be able to attract people organically and have them sharing your content with others. Most people think you can skip this step, but not if you plan to build a lasting brand in 2021.

3. Learn how to scale your conversion results with Paid Advertising.

Of course, once your funnel is proven, and organic traffic is coming in, that is the time to pour fuel on the fire and take your traffic to the next level by buying paid ads on platforms like Facebook, TikTok and YouTube.

The Freelance Digital Marketer Gets Many Life Benefits.

I want to share some of the immense benefits you can get from learning this as a skill that you may not have thought of.

Home-Based Service Business

I love being able to work remotely. I have lived in Bali, Hong Kong, Taiwan, LA, Vancouver, Thailand and now I live in the beautiful Mexico. This is a great feature of building a digital marketing skill set.

Tax Advantages

Write off your computer, your phone, your internet, your camera, your travel to see clients. Lower your taxable income and pay less tax!

Work with Cool Brands

Many of my clients become my friends. So many of my friends own interesting businesses and are doing cool stuff. It's awesome to be apart of that.

Set Your Own Schedule

I keep a busy schedule but that doesn't mean I don't have flexibility when I need it. It's nice to be able to be in charge of my own schedule.

Communication Skills

Communicating through a marketing funnel is an important new skill that most people can't see yet. But you do. Get ahead now.

No Income Ceiling

No one can stop you from raising your prices. No one can stop you from creating a new funnel or digital product, You are able to continuosly charge more and build more assets.

What Our Full-Stack Students Say....

Why is Rich’s course gold? The information is invaluable, but it’s nothing without the energy which catalyzes change. You won’t only get the ability to build a funnel, but the key to unlock your own journey.​

Anastasia Shtamina

Rich's training has given me the confidence to become a digital marketer. I've been learning online for 13 years already. I can tell you that Rich's insights as a practitioner are rare and highly valuable. If you are hungry for results, take this course and apply the lessons right away. See for yourself.​

Daniel Lardizabal

Taking Rich's program I was able to quickly learn how to properly build a funnel for my own consulting brand as well as offer the service to other people in my industry.

Aaron Yu

Students just love this masterclass:

An Essential Bonus to ENsure your success and commitment.

When you enroll today you'll Get Lifetime Access to the Rich+Niche private Community and join 500+ marketers and brand builders.

Access Our Professional Network

Access our private forum with over 500+ Digital Marketers, Brand Builders, & Consultants.

Inside you'll find hundreds of useful forum posts where digital marketers from around the world are discussing how to improve their skills and earn more money.

Member Only Zoom Calls

It includes access to the Rich+Niche Community Zoom Calls.

High-level keynotes presentations by Rich Ux and other exciting live call events.

Private Content Vault

Find dozens of wisdom-filled videos inside the Collective Content Vault.

New Content added monthly.

Frequently Asked Questions

Are there any pre-requisites?

You would require proficiency in the english language so that you can understand my teachings. You would need a basic understanding of using computers and the internet. I will include the relevant theory needed to understand the material.

How long is this course exactly and how long can I access the course materials?

You get lifetime access to the course materials. You will finish the course ideally in less than 6 weeks.

What are the course videos like?

Everything is high quality. You'll remember this as one of the best designed courses you've ever taken.

What happens when I don't know how to do something?

If you are confused about any topic simply post a question on the module where your question came to you. Or use the private forum. Or use the help desk located inside the course area.

Is this course "Drip-Fed" or do I get access to everything right away?

You get immediate access to every aspect of the training. You are free to navigate to any module as soon as you enter.

Are there any additional costs?

It is possible to complete this course without any additional costs. I provide a Wordpress website for you to work on during the course on my server.

Ready to super-charge your skillset and add full-stack digital marketing to your repetoire?

Exactly What's Included in the Masterclass:

Lifetime Access to the Full Stack Marketing Funnels Training Content

(Value $5000)

Lifetime Access to the Full Stack Content Maximizer Training Content

(Value $3000)

Lifetime Access to the Full Stack Facebook Ads Training Content

(Value $2000)

Personal Wordpress Training Environment

(Value $500)

Rich+Niche Dynamic Brand Builder Workbook

(Value $1000)

Access to the Rich+Niche Collective Network & Forum

(Value $1000)

Access to the Rich+Niche Private Discord Channel

(Value $1000)

Private Coaching Calls with Rich Ux

(Value $6000)

SOS Support Line with Rich Ux

(Value $2000)

Total Value $21500

Get Started Today for Just $297

Purchase Masterclass Now

Program pricing options

Full-Stack Start-Up

Price - $297
Instant Access to Training Area
Complete Digital Marketing Masterclass
Full-Stack Marketing Funnels Training
Full-Stack Content Maximizer Training
Full-Stack Facebook Ads Training
No-Code Web Developer Course
Personal Wordpress Training Environment
Rich+Niche Brand Builder Workbook
Lifetime Access to Collective Network
Lifetime Access to Private Discord Chat
SOS Support Line to Rich Ux
Private Coaching Calls with Rich Ux
Purchase Now

Full-Stack Premium

Price - $397
Instant Access to Training Area
Complete Digital Marketing Masterclass
Full-Stack Marketing Funnels Training
Full-Stack Content Maximizer Training
Full-Stack Facebook Ads Training
No-Code Web Developer Course
Personal Wordpress Training Environment
Rich+Niche Brand Builder Workbook
Lifetime Access to Collective Network
Lifetime Access to Private Discord Chat
3 Months SOS Support Line to Rich Ux
Private Coaching Calls with Rich Ux
Purchase Now

Full-Stack Mastery

Price - $1297
Instant Access to Training Area
Complete Digital Marketing Masterclass
Full-Stack Marketing Funnels Training
Full-Stack Content Maximizer Training
Full-Stack Facebook Ads Training
No-Code Web Developer Course
Personal Wordpress Training Environment
Rich+Niche Brand Builder Workbook
Lifetime Access to Collective Network
Lifetime Access to Private Discord Chat
6 Months SOS Support Line to Rich Ux
2x Private Coaching Calls with Rich Ux
Purchase Now